Samsung

Samsung - Printer Cartridges & Toner

Samsung can be seen as one of the most successful companies in the world. In the past few years its Samsung Electronics division has grown to be the world's largest producer of mobile phones and flat-screen TVs. The company's Android Galaxy Smartphones are bestseller, like the flagship model Galaxy S4. Samsung is also the market leader in the production of office products, offering a wide variety of technically superior printers and multi-function devices and their accompanying ink and toner cartridges.

From fishmongers to a leading electronics giant

Samsung was founded in 1938 by Byung-Chull Lee. The company's name means 'three stars', a reference to the founder's three sons. Originally, the company exported dried fish, fruit and vegetables to Manchuria and Peking. 10 years later, the foundations for Samsung's success story had already been laid; the company was already operating its own grain mills, production and sales companies. In the 1970s, Samsung was already one of the largest manufacturers of home appliances in Korea and began to also export its goods around the world. The company overtook Korea's Semiconductor Corporation in 1974 and thus secured a position as a leading manufacturer of semiconductors. Founder Byung-Chull Lee passed away in 1987 after he successfully ran the company for more than 50 years. His son, Kun-Hee Lee, became the new CEO. He set ambitious goals for Samsung, including a plan to make the company one of the top five electronics producers in the world. In 1983, Samsung started producing PCs. By 1989, they had put more than 20 million TV sets on the market. Further milestones in the company's history: Samsung presented the first D-RAM main memory module with a 64-megabyte capacity in 1992. In 1998, commercial production of the first digital TV sets. The world's first mobile phone with a 7-Megapixel camera went on sale in 2005 and in June 2009, the Samsung 17500 Android Smartphone stormed the German market.

Stepping into the printer business: the later, the better

Samsung didn't enter the printer market until relatively late in its business career. The company had manufactured laser printers since 1991, however they only marketed them under their own name for the first time in 1999. Nevertheless, the choice proved a successful one in only a few years. Samsung is now the world's second largest producer of printers and multi-function devices and can be seen as one of the very few companies that produces nearly all the parts for its office products itself. The printer division of Samsung is comprised of more than 3,000 engineers and invests around 11% of its profits in research and development. In 2011, Samsung sold a total of 562,000 printers. Thanks to models like the ML-2165W laser printer and the CLX-3185 multi-function device, Samsung gained the top spot as the leading producer of ISO A4 laser printers. Samsung's printer division calls itself a “laser company”, indicating the emphasis the firm places on laser printing technology. Production was stopped in 2012 on Samsung's first ink jets printers, which were based on Kodak technology and intended for home-office use, like the CJX-2000FW. Multi-function devices (black & white, colour) in both A4 and A3 formats are available for both private users and larger business clients alike. Samsung's app, Mobile Print, which is available for iPhone, iPad, Android and Windows phones, offers users wireless printing capabilities over their mobile devices or tablets. As opposed to apps from competitors, Samsung Mobile Print prints not only Microsoft Office documents, like Word and Excel, but also photos and PDFs.