Cookies and internet advertising

If you visit the website and have accepted cookies in your browser settings, or if you use applications or other software, this means for us that you want to use products and services from, and that you consent to the use of cookies and other technologies as described in the text below and in our data protection declaration. The use of cookies is mandatory for certain areas and functions of the website, e.g. to be able to use the shopping basket.

Use of cookies

Cookies and how we use them

Cookies are specific identification marks that we transmit to your computer’s hard drive or other devices so that our systems can recognise your device and provide you with functions such as your recommendations, interest-based advertisements on other websites (e.g. within the scope of the partner programme with content provided by, and saving of items in your shopping basket between visits. In the following, the term “websites” of shall cover all web pages run by and mobile applications or other software provided by

Details of the party responsible for your personal data can be found under “responsible party” in our data protection declaration.

We also use cookies for other purposes. For example, they allow us to:


  • automatically recognise you when you log into our website. This allows us to provide you with targeted product recommendations, show content that is individually tailored to you, and offer numerous other functions and services.
  • place content that is specially tailored to your interests, including advertising, on the websites of and its partners. Our interest-based advertisements will be composed according to your default settings, as described in the next section.
  • take account of your preferences. This means that we can respect your likes and dislikes, e.g. whether you would like to see individualised advertising. You can specify your personal wishes in “My Account”.
  • save the items placed in your shopping basket.
  • carry out research and diagnosis to improve content, products and services.
  • prevent attempts at fraud.
  • improve security.

Cookies have the advantage that you can use them to enjoy many of our services/features.

In this shop, cookies store information on the content of your shopping basket, which can then be brought up at your next visit. If you wish to log in, we will need your customer data. If you are already a customer with us, you can simply log in using your customer number and personal password. You can manage acceptance of cookies from this page in your browser program, and block them if desired.

Cookies and browser settings

The help function in most web browsers tells you how to prevent your browser from accepting new cookies, how your browser can inform you when you receive a new cookie, or how to deactivate all received cookies. You can deactivate or delete similar functions, such as flash cookies, which are used by browser add-ons, by changing the settings of the browser add-on, or via the website of the manufacturer of the browser add-on.

Internet advertising

On both its own websites and non-affiliated websites, Media-Concept Bürobedarf GmbH displays advertising that is specially tailored to individual interests. This takes place with the help of information that you provide to us when visiting our websites and when using our content or services. Individually matched advertisements, also referred to as personalised or interest-based advertising, are based on information that we gain from your activity, e.g. purchases in or on our websites, software or applications, visits to websites with content or advertisements, interaction with tools, or use of our payment services. 

Just like other online advertising networks, we use cookies, web beacons (also known as action tags and pixel gifs) and other technologies (jointly referred to as “cookies”). Cookies tell us which advertisements and products you look at and click on. This allows us to present you with more useful and relevant advertisements. If we know, for example, which advertisements you have already looked at, we can ensure that you are not presented with the same offers again.

Your activity on non-affiliated websites is not matched with your identity upon display of personalised advertising.

Advertisers and other third parties that display our personalised advertisements do not get any personal data from us. Advertisers and other third parties (including advertising networks, ad serving companies and other service providers commissioned by them) can, however, assume that users that click on or interact with personalised advertisements or content belong to the groups of people at whom the relevant advertisements or content are aimed (e.g. users from a certain region that searched for or purchased ink cartridges). It is also possible that third parties will provide us with information on you (e.g. demographical information or the websites on which advertisements were displayed to you), which they have procured from online or offline sources. This may be used to display more relevant and useful advertising to you.

Advertisers and the advertising companies that they commission occasionally use technologies to provide the advertisements appearing on our websites directly in your browser. In doing so, your IP address is transmitted automatically. Cookies can also be used in order to personalise the advertisement content and determine how effective the advertisements used were. We do not have any access to or influence over cookies and other functions used by advertisers or third parties, and the handling of information by the websites of these advertisers and third-party providers is not covered by our data protection declaration or this page on cookies & internet advertising. Please contact these providers directly for more information on their data protection practices.